Technological Transformation

The APDC Congress is the main stage in Portugal for the discussion of significant technological transformations and their predicted impact, aiming to foster a shared debate and identify the pathways to our common future. The extensive two-day agenda, brimming with topics such as artificial intelligence, 5G, automation, metaverse, tokenisation, quantum computing and cybersecurity, once again attracted a crowd of participants to the Auditorium of the Faculty of Dental Medicine in Lisbon.

For the third consecutive year, SHAKE IT was selected for the development of digital solutions for the APDC Congress, providing a robust mobile application for in-person attendees, and a comprehensive virtual platform for the numerous remote users. This project has been highlighted by us every year, not only for its importance and the variety of digital solutions employed, but also for the quality of its visual identity (generally in dark tones), which assists us in producing not just a functional product, but also a visually appealing one. This year, the organisation opted for a lighter and more disruptive key visual, without compromising the quality of the final product.

Common ground solutions

Both in-person and remote participants had the possibility to access event information, share photos and messages, interact with each other, pose questions to speakers, and stay updated with push notifications from the organisation. This project required a range of features, such as gamification and differentiated exhibition areas for sponsors, as well as sliding banners to give greater visibility to Altice, the event’s main sponsor.

In-person solutions

For the in-person participants, two additional solutions were developed, both novel compared to previous years: the Contact Scanner, to facilitate contact sharing among users, and the Check-In, to ensure quick and secure event access.

Remote solutions

In the pandemic context of 2021, when SHAKE IT developed the project for this event for the first time, the Virtual Platform was the only digital tool, crucial to bring the content to the homes and workplaces of all participants. Even now, with an event that is predominantly in-person, this remote solution remains an important global tool, replicating the features of the mobile app and additionally offering bilingual and parallel transmission, as well as on-demand sessions.

KEY HIGHLIGHTS

• Over 2250 registered participants
• Gamification with Engagement Meter
• Bilingual broadcast
• On-Demand sessions
• Participant contact scanner